PSY-8 Lecture Notes - Lecture 9: Classical Conditioning, Psych, Operant Conditioning
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One provocative answer that some attitudes, at least, are linked to our genes. Researchers often conclude there is a genetic component to attitudes. Family environment for both sets of twins are similar. So if identical twins are more similar than fraternal twins then there must be more genetic influence. Genes set general predispositions (intelligence, temperament) that shape environmental experiences that increase likelihood of developing certain attitudes. An attitude based primarily on people"s beliefs about the properties of an attitude object. An attitude based largely on people"s feelings and values. Or we might feel great about something or someone despite positive or negative beliefs. People values such as religious and moral beliefs. Sensory reactions liking the taste of chocolate. Aesthetic reactions, such as admiring a painting or the lines and color of a car. When a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not .