SO 101 Lecture Notes - Lecture 6: Human Sexuality, Digital Divide

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Mass media: a term that refers to print and electronic means of communication that carry messages to widespread audiences. Cultural convergence: refers to the flow of content across multiple media, and the accompanying migration of media audiences. The media reaffirms proper behavior by showing what happens to people who act in a way that violates societal expectations. Narcotizing dysfunction: refers to the phenomenon in which the media provides such massive amounts of coverage that the audience fails to act on the information, regardless of how important the issue. Gatekeeping: describes how material must travel through a series of gates (or checkpoints) before reaching the public. Media monitoring: refers to i(cid:374)terest groups" (cid:373)o(cid:374)itori(cid:374)g (cid:373)edia (cid:272)o(cid:374)te(cid:374)t. Dominant ideology: describes a set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests. Stereotypes: unreliable generalizations about all members of a group that do not recognize individual differences within the group.

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