PSYC 023 Lecture Notes - Lecture 5: Implicit-Association Test, Implicit Stereotype, Psych
21 Jun 2020
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Explicit bias: stereotypes that are known and endorsed by the actor. Howard stern making racist comments about his team. Implicit bias: stereotypes and prejudice that are expressed without intention and in many cases without awareness. Measured by reaction time or through behaviors. How we see the world = experience + expectations + cues. It is almost impossible to ignore perceptions that seem real. Respondents sort pictures and words in ways that are congruent or incongruent with preexisting associations. Strength of association is estimated from speed of performing tasks. Example: if it takes longer for a person to pair positive words with picturesof african americans, as opposed to pairing positive words with caucasians. The iat is one of the most reliable and valid tests today. The creators of the implicit association test made it available online for anyone to take. They then took the results after thousands of people took the test.
