SOC 1113 Lecture Notes - Lecture 26: Horizontal Integration, User-Generated Content, Vertical Integration
Document Summary
What are media: media- fro(cid:373) the lati(cid:374) for (cid:862)(cid:373)iddle(cid:863)- and mass media. Media: the various technological processes that enable communication between the sender of a message and the receiver of that message. Mass media: media that reach a relatively large and mostly anonymous audience. People who record music, create television programs, make films, or construct websites are hoping to reach large amounts of people. Characteristics of mass media and new media: keu features of traditional mass media, one-to-many communications, one-way communication, anonymous receivers, distinction between producers and audiences, new media: distinctions between producers and audiences blurred. One-to-many communication: allows for one form of communication to be delievered from one source to a large audience. One-way communication- traditional forms of mass media are not interactive: they are one way. We cannot interact directly to television or music in a traditional way.
