RFPD 1100 Lecture 20: RFPD 1100 Chapter 1 Continued
26 Dec 2016
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A change in behavior to achieve consistency with real or imagined expectations and behaviors of groups of other individuals (kiesler & keisler, 1970) Collectivistic cultures (e. g. , asian cultures, russia, brazil, india): Value respect and modesty; dressing to fit in. Dichotomy of wanting to stand out but also fit in. Individualistic cultures (e. g. , western cultures-uk, us, australia, etc. ) People use dress as a vehicle to learn more about their cultures as well as other cultures. Judging of people from other (cid:272)ultures a(cid:374)d (cid:271)a(cid:272)kgrou(cid:374)ds (cid:271)y o(cid:374)e"s own cultural standards and beliefs. Pluralism is the acceptance of differences in others while not necessarily wanting to adopt those differences for the self. You do not have to turn your back on your upbringing and cultural roots in order to become more pluralistic. However, becoming more pluralistic may help you to succeed in business or any public arena. Moving from an ethnocentric view to a pluralistic one is an important goal of this course.
