COMM 1100 Lecture Notes - Lecture 30: Hyperreality, Social Progress, Bourgeoisie

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Philosophical evolution- different periods of history have seen different forms of philosophical understanding, which influence how academics approach research and their questions. Modernism (late 19th century-early 20th century: social progress possible without exclusive reliance on religious/moral principles (nihilism, instability in response to anticipation of technological revolution, society was destined to improve. Postmodernism- a response to the crisis/failure of modernist thought: promise of modernism no longer seemed justified, element of technological determinism-reliance on our tools, claims of truth or moral certainty are questionable. Consumer society now based on multinational capitalism. Disparities between the haves and have nots . For our purposes, one of the most significant principles of postmodernism is on the role of media in culture. Media presents, or at least represents, real life: the images we see are more important than what they present, media presents a hyper-reality. Media can be used to create diverse identities.

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