BUSADM 1100 Lecture Notes - Lecture 3: Sports Broadcasting Act Of 1961, Ivy League, Big Ten Conference

• School: Ohio State University
• Department: Business Administration
• Course: BUSADM 1100
• Professor: can'tremember

Document Summary

These (cid:272)onferen(cid:272)es weren"t open to s(cid:272)holarships just yet: after wwii, ncaa places controls on recruitment strategies. In terms of television, the ncaa managed to be the one and only organization that could contract games out to tv networks. Typically, the ncaa hand chose packages that limited teams to amount of exposure, and expanded on the idea of delivering local teams to local networks. Tactics of college football programs: college athletics can generate funds, grant-in-aid for players, ncaa politics come into the picture, de-emphasis and re-emphasis, cynicism and scandal. The court ruled that the pooling of rights by all the teams to conclude an exclusive contract between the league and cbs was illegal. Ivy league colleges revert back to their high tradition of excellence (harvard, yale, Princeton: non-ivy league colleges remain to focus more on sports programs, revenue, and brand, and less on traditional focus of academics. (michigan, oklahoma, maryland, alabama,