PSYCH-AD 101 Lecture 2: Psych 101 Week 2
2 Oct 2017
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Humans cannot rely solely on intuition and common sense. Tendency to perceive patterns in random events. When drilling the deepwater horizon oil well in 2010, oil industry employees took some shortcuts and ignored some warning signs, without intending to harm the environment or their companies" reputations. After the resulting gulf oil spill, with the benefit of 20/20 hindsight, the foolishness of those judgments became obvious. Tendency to believe, after learning an outcome, that we could have predicted it. More than 800 scholarly papers have documented this phenomenon. And that most of us use only 10 percent of our brain. Not true: we use more than 10% The limits of intuition and common sense. People tend to think they know more than they do. This occurs in academic and social behavior. Groups of guitars are on their way out. Decca records, in turning down a recording contract with the beatles in.
