ECON 1116 Lecture 4: Elasticity

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A measure of the relationship between a change in the quantity demanded of a particular good and a change in its price. Price elasticity of demand is a term in economics often used when discussing price sensitivity. Find the price elasticity of demand for the change in price from . 01 to . 02. Find the price elasticity of demand for the change in price from . 09 to . 10. Answer: price elasticity of demand= % change in quantity/ % change in price. Change in price from . 01 to . 02 = 0. 1/1= 0. 1. Change in price from . 09 to . 10= 0. 50/0. 11= 4. 54. By lowering the price to 0. 05 or 0. 06 one can maximize the revenue. An average revenue curve is the relation between the average revenue a firm receives from production and the quantity of output produced. The average revenue curve reflects the degree of market control held by a firm. The average revenue curve for the above problem is given below.

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