BAET 20300 Lecture Notes - Lecture 1: Brand Equity
22 Jan 2016
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If a bank must pay a higher rate to borrow than others do, then markets must have less confidence in the institutions financial strength. Sarbanes-oxley act- requires corporations to have a code of ethics including standards that comply with the law and honesty etc. There have been consumer boycotts as a result of unethical conduct. Ethical reputation can provide an advantage o ex)nike, walmart, mcdonalds. Successful companies were found to place emphasis on their core values. These provide the ultimate guide in decision making. But regardless of whether valus are good or not, still successful o. Ethical values are the beliefs and principles that seek to promote human well-being in an impartial way. Bad things: if other people cheat though, this will put you at a o o. Some think ethics is just compliance with the law but there is much ambiguity disadvantage here so then you must make your own judgments.
