ADV 205 Lecture Notes - Lecture 8: Search Engine Marketing, Web Development, Media Planning
Document Summary
Advertising agencies: the american association of advertising agencies (aaaa) defines an advertising agency as an independent organization of creative people and business people who specialize in developing and preparing marketing and advertising plans, advertisements, and other promotional tools. Smaller agencies can be better than bigger agencies. Specialized agencies for a limited client list . Creative boutique: smaller creative agency that focuses on specialized work. Media-buying services: taking a commercial, or newspaper ad, or other sales message and getting it viewed by the intended audience. Interactive agency: a professional firm offering a mix of web design, Web development, search engine marketing, internet advertising and marketing, or e-business and e-commerce consulting. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions. Planning and organizing special events (event management)
