COM 359 Lecture Notes - Lecture 6: Wrong Impression, Dairy Product
15 Mar 2017
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Ex: you don"t sell dove men"s care to a women"s magazine: brainstorm go big or go home ! Nal list think about who your audience would be interested in and who accepts submissions and what deadlines are ! Steps of making a media list:: step #1! Assess your target audience how do they prefer to consume their information. Try to target their interest : ex: stay at home moms - parenting magazines, women"s magazines, mommy blogs, etc, step #2! Research target media outlet : read publications you"re thinking about to make sure that they cover similar products , what is the frequency of publication, how often do the report new products, step #3! Nd right contact who is responsible for the area you are interested in : ex: if you have a dairy product pitch, you would want to send it to a food critic ! Start with looking at their website to determine who to contact : step #4!
