SOCL 2211 Lecture 2: Methods Part II (Autosaved)

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Chap 8 surveys: data (cid:272)olle(cid:272)ted f(cid:396)o(cid:373) i(cid:374)dl"s th(cid:396)ough a list of (cid:395)uestio(cid:374)s, strengths, versatility= useful for many topics, efficiency data from large samples at low , generalizability = good with probability samples from large pops. A(cid:374)d (cid:449)hat"s the cost: concern: are respondents and non-respondents similar, common protocol, 3 aattempts to contact (3 calls or mailings or emails) then a thank you for completions, common procedure. 5 ways of disseminating surveys: mail, group, phone, web, what you choose depends on your target population and three questions: Includes: materials, stampls, phone chargers, and labor of interviewers as applicable. Internet: sh-5 per individual: mail: 10-15, telephone: 30. In person: 100: ethics in surveys, confidentiality/ anonymity, cover sheet for informed consent. Informed versus implied consent: waiver of signed consent. Writing good survey questions: avoid confusing phrasing, aim for 5th grade reading level, terms need clear definitions, avoid negatives, eg.

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