MC 4001 Lecture : 4001 Notes
Document Summary
We got a study guide: the exam covers the most frequently used items. Organizations will create video a head of the event: to create hype. Or after the event: to draw attention to the event still, and to continue interest, promotes and re-caps. Elements of a video: music, a couple of standups- people being interviewed, over the should shots. 8/28/2013 8:53:00 pm: the positive upkeep of an image or the effort to increase an image in the public eye. Managing relationships between an organization and its various publics: about relationships and maintain the relationships. 8/28/2013 8:53:00 pm: she wants us to write at least 4 blog posts this semester, suggestion 250-500 words, ideally they would be spread across the semester, what we blog about it completely up to us. This is our time to develop a strong social media presence.
