BTM101 Lecture Notes - Lecture 1: Sales Promotion, Promotional Mix
13 Jan 2019
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Homework 37-38 due tuesday, 11/20/18 promoting products -continue reading. 2- list / explain the 3 types of advertising by purpose. pp. 3- list / explain 2 major advantages/disadvantages for the following major media classes: a) television, p. 381-use chart b-direct mail, p. 381 use chart, c- newspapers, p. 381,d- radio. e magazines and f-internet, p. 381-use the chart. 5- finally, list the following discussion questions and explain their answers in full sentence answers by using the information from your textbook on the following pages: Dq 11-p. 378, and dq15, top of p. 392 13-11.
