CAOT 31 Lecture Notes - Lecture 12: Internal Audit, Boston Consulting Group, Marketing Mix
4 Oct 2020
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Resource analysis hollensen"s resource based view. Portfolio analysis product life cycle, boston consulting group: historical performance. How much profit are we making? (value) (revenue cost = profit) Percentage of total available revenue from a market segment or for a particular product. Eg tesco may talk about market share as a percentage of uk grocery spend. Mobile may talk about percentage of total uk phone users. Strategic alliances with other brands can increase control: hollensen"s resource based view, mckinsey 7s matrix. Strategy: the plan devised to maintain and build competitive advantage over the competition. Structure: the way the organization is structured and who reports to whom. Systems: the daily activities and procedures that staff members engage in to get the job done. Shared values: core values of the company that are evidenced in the corporate culture and the general work ethic. Staff: the employees and their general capabilities.
