PSYC 40445 Lecture 7: Attention Part 2- 2:9

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Early on, you select, after a sensory buffer, you select one thing to attend to, and when. Answer: you select that one thing, that is the only thing processed for meaning from there on out, nothing else is processed for meaning. Cocktail party effect: focusing on one conversation, but attention can be captured by another conversation if particularity salient stimulus (i. e. your name) You"re at a party having a conversation with someone, and there are a million different conversations going on, but you hear someone say your name across the room, you switch your focus to that. Broadbent"s model: you choose one stream of processes for meaning, all or none. So, the cocktail party effect, you can pay attention to more than one thing at a given time. Broadbent says you should not hear your name in another conversation because you are already listening to something meaningful. You pick what you want to pay attention to (early selection)

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