ACCT 1A Lecture Notes - Lecture 9: Comprehensive Income, Asset, Quick Ratio

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15 Jun 2020
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To determine" a company"s profitability, one can look at profits (or total comprehensive income) but it tells only a portion of the story. It does not reveal how efficiently and effectively those profits were generated: profit margin: compares profits to net sales. A higher ratio indicates a greater ability to generate profits from sales. Return on equity: compares profits to average balance in shareholder"s equity. The ratio represents how effectively a company uses the resources (equity) provided by shareholders during the year to generate additional resources for its owners. Shareholders want this to be as high as possible. Return on assets: compares profits to average total assets. It represents a company"s ability to generate profit from its entire resource base. Investors want this to be as high as possible. Earnings per share: compares profit to average number of ordinary shares issued during the year. The ratio represents the return on each share owned by investor.

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