BADM 4801 Lecture Notes - Lecture 6: Carbon Sink, Nitrogen Oxide, Starbucks
18 Mar 2019
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Document Summary
Environmental protection: opportunities and challenges for businesses. Benefits provided by ecosystems: raw materials, food, fibers, water, energy, lumber, minerals, environmental services, climate stability, disease control, cleaning of water, air, and soil, other services, recreation, rituals, social relations. Ecosystem change: tradeoffs: wetland services, fish habitat, wood, carbon sink, pollution filter, flood protection. Why do companies care: increasing regulations, more diverse and stringent demands, regulations: strongly opposed. Hard to implement: social legitimacy, reputation and brand name, csr and green markets, capital and insurance costs, eco-efficiency, managers" values. Green markets: green consumer, segment size: small but varies by industry, growing rapidly, multinational corporations, biggest green" buyers. They should use a green globe 21 certification: meet most of the requirements, costly, not well-known by the consumers. Increases profitability: credible signal of superior environmental quality, third party audits (not self-reporting) At least annual: performance-based standard, rewards: top performers, sanctions: low performers.
