HTM 253 Lecture Notes - Lecture 2: Lead Time

• School: GVSU
• Department: Hospitality and Tourism Management
• Course: HTM 253
• Professor: Nicole Steele

Document Summary

**convention is the largest source of non-dues revenue: convention, dues, exhibits, registration fees, advertising. Requirements for association meetings: adequate space, guest rooms, exhibit space close to hotel, attractive location convenient, service. Types of association meetings: annual conventions (average 1,500 people, seminars/workshops, hybrid meetings, board/committee meetings, conferences, state/regional conventions. Grand rapids is walkable: association director, association president and officers, committee chairperson, board of directors, other influencers. Chapter 5: selling the corporate meetings market: more common and generate more revenue, fastest growing market. Requirements: quality food and beverage service, adequate meeting space, attractive location, enough guest rooms, convenient! Kinds of corporate meetings: national and regional sales meetings, professional/technical, stockholder, new product introduction (these corporate meetings are held more often than association meetings) Lead time: short plan period, annual is 8-12 months, others are less than 3 months. Kinds of sites: property should match the type of meeting (know your property)