MGT 3300 Lecture Notes - Lecture 29: Iso 9000, Purchasing Manager, Purchase Order
Document Summary
Unlike the individual consumer market, organizational buyers tend to focus more on quality and exacting purchase specifications. Purchasing specifications written or electronic descriptions of what the firm wants to buy. The specifications describe the needs that organizational buyers have. Specifications may be fairly simple, or they may be very detailed. Organizational buyers often concentrate on quality certification in making purchases. Iso 9000 is a way for a supplier to document its quality procedures according to internationally recognized standards. Multiple influence and roles in the buying center. Organizations differ from individual consumers in their buying behavior not only in terms of economic versus emotional considerations, but also with respect to the potentially many, and diverse, individuals that may be involved in securing a purchase. Purchasing managers are specialists in buying activities for their employers. Multiple buying influence: several people may play a part in making a purchase decision. The collection of these influences is a buying center:
