MGT 3300 Lecture Notes - Lecture 14: Intuit, Risk Assessment, Marketing Mix
Document Summary
Just 50 years ago, about two-thirds of the world"s population lived in rural areas. The world"s population as a whole is changing regionally as well. There has been a movement of the population from rural areas to urban areas. There has and will be drastic changes in population for different regions, both increases and decreases. All of these changes create different needs and purchase patterns. Roughly 180,000 people move into cities daily, adding roughly 60 million new urban dwellers each year. (source: intuit, october 2010. ) By 2030, china will have 221 cities with more than 1 million people, and india will have: in 2010, europe has 35. During this period, 400 million chinese and 215 million. Indian will move to urban areas, more than the population of the us and brazil combined. (source: foreign policy, august 2010. ) Screening criteria help narrow down to specific strategies.
