COM 100 Lecture 2: COMM GLOBAL AGE CHAPTER 2

• School: Elon University
• Department: Communications
• Course: COM 100
• Professor: Vanessa Bravo

Document Summary

Typewriters -> huge computers -> (the internet) -> personal computers -> laptops. Phones -> (dumb) cellphones -> smartphones (apps) Radio -> boom box -> walkman -> mp3 players of all types. Tv -> cable tv -> vhs -> dvds -> tv on demand -> netflix/amazon/hulu/etc . Plus -> dvrs, satellite radio, online radio, gps devices. 19th century (1800s) and most of the 20th century (1900s): the media outlets were striving to appeal to the broadest possible audiences. Objectivity was a goal (although not necessarily an outcome) (books, newspapers, magazines, then radio stations, then tv stations and networks) Think of the format of the night news shows, such as the ones on abc, cbs, or nbc. In the last 30 years, especially since the development of cable tv and the internet: Fragmented marketplace (cable tv, the internet, smartphones, tablets, radio and video on demand) Higher competition (global media, hyper local media, social media)