ECON-200 Lecture Notes - Lecture 18: Consumer Choice, Normative Economics, Microeconomics

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Microeconomics - behavior of individual economic units: how units interact to form larger units (consumers/owners >> markets/industries) Consumer theory - how consumers maximize preferences limited income/time, how/when to consume job security vs advancement labor vs leisure. Producer theory - how firms maximize profits, how/when/what to produce: statistics/econometrics - tests accuracy of predictions/models economic variables - stocks vs flows flow variables - measured per unit of time (ie income, production/consumption - units made/consumed annually. Stock variables - not measured w/ respect to time: price, wealth, inventories revenue = unit price x production. Expenditure = total price = unit price x consumption. Nominal price - absolute/current dollar price of good/service when it is sold. Quality of predictions >> validity of theory. Models - created from theories tested by conducting experiments, comparing data imperfect, but gives insight into observations: mathematical representations used to make quantitative predictions. Positive analysis - statements describing cause/effect: deals w/ explanation/prediction.

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