BUSMK-256 Lecture Notes - Lecture 23: Disposable And Discretionary Income
18 Dec 2020
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Family influences on consumer behavior result from three sources: consumer socialization, is the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers, children learn how to purchase by: Consists of married couples with children under 18 years. Comprises only 21 percent of all u. s. households: young singles. Have buying preferences for nondurable items: prepared foods, clothing, personal care products, and entertainment. Represent a target market for recreational travel, automobile, and consumer electronics firms: young married couples without children. Are typically more affluent than young singles because usually both spouses are employed. Have buying preferences that tend toward convenience foods, childcare services, and personal care items: middle-aged married couples with children. Are typically better off financially than their younger counterparts. Represent a significant market for leisure products and home improvement items: middle-aged couples without children. Have a large amount of discretionary income.
