BUSMK-256 Lecture Notes - Lecture 17: Anti-Lock Braking System, Consumer Behaviour
18 Dec 2020
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Enlightened carmakers know what custom(h)ers value: women are a driving force in the u. s. automobile industry. Influence 80 percent of new-car buying decisions. b. Are designers, engineers, and marketing executives: women think and feel differently about key elements of the new-car-buying process than men. a. The sense of styling: men are concerned about a car"s exterior lines and accents or curb appeal. , women are concerned about a car"s interior design and finishes, which: Consists of the actions a person takes in purchasing and using products and services. b. Includes the mental and social processes that come before and after these actions. The behavioral sciences answer questions such as: a. Why people choose one product or brand over another? b. The purchase decision process is the five stages a buyer passes through in making choices about which products and services to buy: problem recognition, purchase decision, information search, post-purchase behavior, alternative evaluation.
