BUSMK-256 Lecture Notes - Lecture 16: Corporate Social Responsibility, Australian Communications And Media Authority, Ethnic Stereotype
8 Dec 2020
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Has positive economic impact (advertising encourages consumers to improve their standards of living, which leads to economic growth) Advertisers think they are improving their portrayal of women/minorities/lgbt to better reflect diversity in society vs. critics say advertisers are slow to acknowledge changing roles of women/ aging groups/ cultural differences within society. E. g. critics say that advertisers too often represent women in roles worrying about their weight or looks, cleaning and cooking or advertisers using photoshop to represent an idealised image of people. Depicting boys and girls differently and encouraging stereotypes/ hypermasculinity etc. Fail to reflect changing role of women in society instead sexist or objectifying. Advertising criticised from portraying gender, age or ethnic groups in stereotypical ways that ae unflattering. Advertising is not quick enough to represent changing roles of different groups. Ad agencies find it challenging to not offend different groups e. g. #likeagirl.
