ECON 101 Lecture Notes - Lecture 4: Demand Curve, Shortage, Effective Demand

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30 Apr 2018
Department
Course
Professor
Economics 101
Lori Leachman
Part 4 Lecture
Demand: all price & quantity combos consumers are willing & able to purchase (effective demand)
o Law of Demand: inverse relationship between price and quantity demanded
Substitution effect: if price is cheaper than alternatives/substitutes, people buy more
Income effect: if price is cheaper, real income (buying power) increases and you buy
more
If demand is upwards slowing, due to ill-behaved income effect
o Change in price: move along demand curve - change in quantity demanded
Price elasticity of Demand: sensitivity of changes in quantity demanded due to price changes - Ep
o Ep = % change in Qd / % changes in P
o Ep = 1; UNIT ELASTIC
o Ep > 1; quantity changes more - more ELASTIC - curve is flatter
o Ep < 1; quantity not as sensitive - INELASTIC - curve is more vertical
Changes in Demand - the curve shifts - quantity demanded changes for every price
o Change in Income
Income elasticity = Ey = % change in Qd / % change in Y
Normal good: quantity demanded rises as income rises (Ey > 0)
Inferior good: quantity demanded falls as income rises (Ey < 0)
o Change in Taste & Preferences - function/role of advertising
o Change in Prices of other goods
Cross price elasticity = Ecp = % change in Qd of A / % change in P of B
Substitutes: Things bought in place of e/o (Ecp > 0)
increase price of B, increase demand for A
Complements: Things bought together (Ecp < 0)
increase price of B, decrease price of A
o Change in Expectations
Expectations positive you buy more, expectations negative you buy less
Supply: all price & quantities combos producers are willing & able to offer
o Law of Supply - direct relationship between price & quantity supplied
Opportunity costs: as price increases, new producers enter market - opportunity costs
rise of previous production
Profitability: as price increases, existing producers produce more - more profits
Change in price: move along supply curve - change in supply demanded
o Price Elasticity of Supply, Es = % change in Qs / % change in P always > 0
Changes in Supply
o Change in Technology - Technology innovation in production process - greater efficiency -
increased Supply
o Change in Input prices - increase in price of input, decreases S - expensive resources
o Change in Business Expectations - better, more supply, changes in supply to anticipate demand
o Change in Price of Substitute in Production - opportunity cost of law of supply - supply
decreases as people leave market for other product markets
Equilibrium - point where S & D intersect, where Qd = Qs
o Market always adjusting towards and has no tendency to move from; where market clears
o P > P* - Qs > Qd - excess supply/surplus - causes price to decrease (sale)
o P < P* - Qd > Qs - excess demand/shortage - causes price to rise (bidding)
o Price is adjusting mechanism for disequilibrium
Price controls
o Price ceilings - max price limit
Prevent monopoly power, overcharging - keep goods/services are accessible
Ceiling below equilibrium - excess demand
o Price floors - min price limit
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