SOC 380 Lecture Notes - Lecture 15: Content Analysis, Sampling Frame, Mass Media

• School: DePaul University
• Department: Sociology
• Course: SOC 380
• Professor: Eulalie Laschever

Document Summary

I want to study princesses in disney movies. If mass media which kind: tv, radio, newspaper, magazines, more than one type, comparing how something was covered on various sources of media, for each type of text, which examples, ex. Tabloid or broadsheet newspapers: dates of publication, sampling dates, starting dates may be predetermined by a historical event, ex. Hooligan or non smoker: can use computer software for analysis, subjects and themes, dispositions, values, bias. Ideology: coding schedule, coding manual, on top things you want to count, a set of instructions for codes, list all possible categories for each dimension, shows which codes/numbers refer to which categories, ex. Looking at how certain hashtags trend after an event: chartrooms. If they are private, you need irb approval. How the laws in our country impact coverage: interpretation by coders, invalid inference of manifest content, manifest content specific words that are written, ex.