MGMT 3610 Lecture Notes - Lecture 15: Psychological Bulletin, Stroop Effect, Stopwatch
4 Jan 2021
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This assignment requires you to administer the stroop test and practice writing up an experimental report. The experiment was conducted to investigate the impact of stroop interference on individual"s effort. [tutor comment: you may include more details of your participants. For example, twenty participants aged 21 years and above took part in this between-participants experiment. ] [tutor comment: this is in line with past research findings that support the stroop effect. ] The stroop task is a test between an automatic process like word reading against a controlled process like color naming (posner & synder, 1975; shiffrin & schneider, 1977, as cited in. Macleod (1991a&b) goes on to explain that an individual would take a longer time to identify the color ink when it is printed on a different color word. This means that the individual"s response time would be slowed when the person is asked to identify the color blue upon seeing the word pink that is printed in blue ink.
