IBM 416 Lecture Notes - Lecture 10: New World Wine, California Wine, Australian Wine
17 Mar 2016
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Document Summary
Case study - montgras: export strategy for a chilean winery. What are the top five wine producing countries by 2011? (http://en. wikipedia. org/wiki/list_of_wine- producing_countries) italy, france, spain, u. s. , china. What is the current standing of chile in the current list? (http://en. wikipedia. org/wiki/list_of_wine- producing_countries) no. 8 on the list. What was the strategic focus of montgras since it was born? (p 1) montgras, an early 1990s winery born into this boom, tackled its business entirely from the perspective of export growth. Why did the international wine market looked gloomy? (p 1) there was projected worldwide and domestic overproduction, intensifying global competition, and ongoing consolidation in the distribution channels. In which countries montgras has significant market share? (p 1) ireland and the united kingdom. Which country does montgras want to enter? (p 1) chile. How was the wine industry transformed in the 1980s? (p 2) the entry of new producers from outside europe.
