IBM 301 Lecture 3: IBM 3012- Chapter 3
25 Feb 2019
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Document Summary
Social control: any means used to maintain behavioral norms and regulate conflict. Behavioral norms: standards of proper or acceptable behavior. Several modes of social control are important to marketing: Ethics : the moral principles or values that generally govern the conduct of an individual or a group. Laws : often, ethical rules and guidelines are codified into law. Laws created by governments are then enforced by governmental authority. Formal and informal groups: businesses, professional organizations, and clubs all have codes of conduct. Self-regulation : involves the voluntary acceptance of standards established by nongovernmental entities. The media: in an open, democratic society, the media play a key role in informing the public about the actions of individuals and organizations both good and bad. Active civil society: an informed and engaged society can help mold individual and corporate behavior. Viewed as the standard of behavior by which conduct is judged. Consists of unwritten rules that people have developed from their interactions.
