EC 201 Lecture Notes - Lecture 11: Average Variable Cost, Marginal Revenue, Sunk Costs
Document Summary
There are many buyers and sellers in the market. The goods offered by the various sellers are largely the same. Firms can freely enter or exit the market. Actions of any single buyer or seller in the market have a negligible impact on the market place. Price takers : buyers and sellers in competitive markets must accept the price the market determines and so are said to be price takers. Total revenue is proportional to the amount of output. Tells us how much revenue a firm receives for the typical unit sold. Average revenue : total revenue divided by the amount of output. For all types of firms, average revenue equals the price of the good. Marginal revenue : change in total revenues from the sale of each additional unit of output. For competitive firm"s, marginal revenue equals the price of the good. Profit maximization and the competitive firm"s supply curve.