PSY 005 Lecture Notes - Lecture 19: Physical Attractiveness
23 Dec 2020
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Sydney crosby is based on his athletic dominance, his popularity, and his youthful charm. Yes. two factors that spark attraction are similarity and physical attractiveness. Just as source similarity can spark persuasion, dissimilarity can have the opposite inhibiting effect. The effect of source similarity on persuasion has obvious implications for those who wish to exert influence. We"re all similar to one another in some respects. Aware of the social benefits of similarity, the astute communicator can thus use common bonds to enhance his or her impact on an audience. When it comes to physical attractiveness, advertising practices presuppose that beauty is also persuasive. After all, billboards, magazine ads, and tv commercials are filled with young and glamorous supermodels who are tall and slender (for women) or muscular (for men) In a study that addressed if physical attractiveness could change behaviour, shelly. Chaiken had male and female students approach others on campus.
