PSY 005 Lecture Notes - Lecture 23: Psy, Cognitive Dissonance, Leon Festinger
4 Oct 2020
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Document Summary
Culture: the set of values, beliefs, and behaviours shored by a group of people and communicated from one generation to the next. Social psychologists assume that when people from different cultures respond differently to the same event, it is because their perceptions and reactions are guided by different attitudes, values and norms. Power distance: the extent to which a culture accepts an unequal distribution of influence within the society. Cultures that are high in power distance accept and support unequal power distribution (east asian and east european countries) Researchers found that americans responded positively to brand names that evoked perceptions of ruggedness . Japanese participants responded positively to brand names that evoked perceptions of. Cross-cultural commonalities in attitudes: we are more alike than different. All cultures place positive worth on most of the same goals. Cultures differ in the degree to which they endorse particular goals or in how their values are expressed, not in whether the goals are worthwhile.
