PSY 005 Lecture Notes - Lecture 30: Psych, Elaboration Likelihood Model, Likert Scale

• School: College of The Sequoias
• Department: Psychology (PSY)
• Course: PSY 005
• Professor: Lewis

Document Summary

Attitude elements of affects, cognitions, and behavior. An evaluation of an object in a positive or negative fashion that included the 3. A numerical scale used to assess people"s attitudes that includes a set of possible answers and that has anchors on each extreme. The time it takes an individual to respond to a stimulus such as an attitude question. An attitudinal function that serves to alert us to rewarding objects and situations we should approach and costly or punishing objects or situations we should avoid. An attitudinal function that enables us to maintain cherished beliefs about ourselves by protecting us from awareness of our negative attributes and impulses or from facts that contradict our cherished beliefs or desires. An attitudinal function whereby attitudes help us express our most cherished values- usually in groups in which they can be supported and reinforced. Groups whose opinions matter to is and that affect our opinions and beliefs.