PSY 005 Lecture Notes - Lecture 32: Elaboration Likelihood Model, Psych, The Who
8 Sep 2020
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The what usually far outside the mainstream. Distinctive rituals and beliefs related to its devotions to a god or a person, Its scary of the but we have the answers. Isolated from friends and family who could help counter-argue. A focus on mentalism les to the shift on how people process the message. 2 possible processing routes that can cause persuasion. Audience is uninvolved, unmotivated, or not analytical. Any information, ideas, doctrines, or special appeals disseminated to influence the opinions, attitudes, emotions, or behavior of any specified group to benefit the sponsor, either directly or indirectly. There"s a kernel of truth it"s not all lies. When it is based upon credible truth. Arouses a need a lot is based on fear. Enthusiastic or energetic statement presented as a fact, although it is not necessarily true. Presenting information that is positive to an idea or proposal and omitting information contrary to it.
