ECON 050 Lecture Notes - Lecture 7: Normal Good

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Utility: the measure of the relative levels of satisfaction consumers enjoy from consumption of goods/services. Total utility: overall amt. of satisfaction from all consumption. Marginal utility: additional utility gained from consuming one more unit of something. Positive marginal utility is when additional consumption makes us happier; increases total utility. If more consumption leads to higher utility, marginal utility is positive. However, total utility will not increase at the same rate, and marginal utility starts to diminish. Pie slice1 gives +20 utility, slice2 +14, slice3 +6 (i. e. , it decreases with each subsequent slice) We still enjoy additional consumption, but we don"t enjoy it as much as the previous units. Dmu is not the same as negative mu, and it does not. If mu < 0, it means that additional consumption makes you worse off (i. e. decreasing total utility: e. g. eating too much to make you sick, exercising enough to injure yourself.

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