COMM 001 Lecture 8: Comm 1 (Public Speaking) - Lec 8
Document Summary
Supporting material- form of memorable examples, narratives, testimony, facts, and statistics. Illustrates, clarifies, and elaborates on meaning on your ideas. Substantiates or proves that a statement incorrect. Make the presentation more interesting and credible while simultaneously appealing to your audience"s different learning styles. Purpose is to aid understanding by making ideas, items, or events more concrete. Used to describe or explain things with which the audience may not be familiar: brief examples. A single illustration of a point: extended examples. Offer multifaceted illustrations of the idea, item, or event: hypothetical examples. What you believe the outcome will be. Testimony- firsthand findings, eyewitness accounts, and opinions by people. Expert testimony- any findings, eyewitness accounts, or opinions by professional who are trained to evaluate or report on a given topic. Lay testimony- testimony by no experts can also serve as a powerful supporting material. Credibility = key role in the effectiveness of testimony.