AM 101 Lecture Notes - Lecture 2: Sarah Burton, Sales Promotion
29 Aug 2016
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Document Summary
Product life cycle: fashion has steep decline once fashion reaches highest sales. High fashion: accepted by a limited number- worn by fashion leaders, high fashion is the rst to adopt change. Rst to innovate in fashion: high fashion is produced in small quantities. Low number of units sold to very selective targets market: high fashion is expensive, very high retain price, perceived as exclusive. May be perceived as extreme to the general public. Exam question: who is the current designer at alexander mcqueen. Trend: general direction or movement, several designers are showing same style, leading retailers are buying style, a trend can originate anywhere. Components of fashion (all needs to be in fashion cycle assignment: silhouette. The outline shape of a garment or style. Silhouettes form the contour and shape of a garment on the body. *details allow the design to express their individuality. **details are noticed by the customer: texture/ fabric/ material/ hand.
