PSYCH 3060 Lecture 12: 1500 Notes

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The process of selecting, organizing, and interpreting information to give personal meaning to communication. A measure of our ability to process and store simple to complicated information. We make simple judgments and then apply more complex thoughts. Example: he talks a lot, therefore he wants attention. Filling in of details so that partially perceived entity appears to be complete. The grouping of two or more stimuli that are close to one another. Assuming that people who live close to us are like us. The grouping of stimuli that resemble one another in size, shape, color or other traits. Shelley likes baseball and opera, so everyone who likes baseball also likes opera. Past experiences, new situations, other"s opinions, verbal communication. A fixed, previously determined view of events, objects, or people. The categorizing of events, objects, and people without regard to unique individual characteristics and qualities. The complex process through which we attempt to understand the reasons behind other"s behavior.

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