MKT 4270 Lecture Notes - Lecture 5: Personnel Selection, Nepotism, Individualism
Document Summary
Things some people do to maximize shareholder"s wealth, meet sales. German vw was found cheating on environmental testing: market value drops an estimates billion in 48 hours, faces probable fines in the billions. Ways in which u. s. culture has influenced management style include, but are not limited to the following: personnel selection and reward based on merit. As opposed to: favoritism, nepotism- seniority is another one but unions may be an issue with that (cid:1) (cid:1) (cid:1) (cid:1: decision based on objective analysis. As opposed to saying because i told you so . As opposed to because the boss decides everything: never ending quest for improvement. As opposed to do as it has always been done: competition yielding efficiency. As opposed to no competition between teams and individuals. American companies are embracing the market orientation philosophy. Many other countries are still in the traditional production, product and selling orientations. Adaptation is a key concept in international markeing.
