ECON-2120 Lecture Notes - Lecture 3: Four Loko, Deshaun Watson, Demand Curve

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The demand curve is a function that shows the quantity demanded of a commodity at varying prices. A change in demand means that the entire demand function has shifted either in or out (signaling that demand has either decreased or increased). An increase in demand means that, at any given price level, the quantity demanded of the good is greater than it was before. In other words, at any given price, consumers are willing to purchase more of the product than they were before. For example, suppose that the price of a four loko at the tiger mart 2 weekends ago was and that. 400 four lokos were purchased over that weekend. Lokos 1 weekend ago was and that 500 four lokos were purchased that weekend. Lokos at the tiger mart, except this time assume that the demand curve stays the same the entire time.

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