PSYC 10a Lecture Notes - Lecture 10: Soup Kitchen, Community Organizing, School Bullying

• School: Brandeis University
• Department: Psychology
• Course: PSYC 10a
• Professor: Wright Ellen

Document Summary

The study of how people and groups interact. Psychologists - focus is on the individual and how social forces influence individuals. Research tends to be more empirical and quantitative. Key areas of research - attitudes, social cognition, cognitive dissonance, social influence, and interpersonal behaviors. Sociologists - focus more on the behavior of the group, often examine the context of larger social structures and processes. Combine qualitative and quantitative methods (e. g. surveys) Key area of research - social inequality, group dynamics, social change, socialization, social identity, and symbolic interactionism. The study of how people"s thoughts, feelings, and behavior influence, and are influenced by, the behavior of others. Accuracy motive (need to be right; need to be consistent) Tend to repeat behaviors that are followed by reward and avoid behaviors that are followed by punishments. Reward and punishment are sometimes more effective on humans because of observational learning.