COM CM 217 Lecture Notes - Lecture 18: Adobe Creative Suite, Copywriting, Takers
22 Mar 2019
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What makes a good creative person: curiosity, ambition, resilience, energy, experience. What motivates creatives: money, praise, recognition, independence, creative strategy establishes the unique idea that will connect a product"s benefits to a consumer"s needs. , gilson. Personal characteristics of a creative person: good sense of humor, independent, self-assertive, self-sufficient, persistent, self-disciplines, high tolerance for ambiguity, risk takers, internally driven ego, alert, watchful & observant, uses intuition as much as logic. Make sure you get the message across. Roles: concepts, formulates creative ideas, sketches, translates ideas to imagery, makes print ads, storyboards, digital mockups, and more, uses adobe creative suite, makes decisions regarding color, style, typeface/font, logos, and more, many of them write, too. They can say the thing without saying the thing. Thumbnail sketches: sketch of the general layout of the ad. Rough layout: doesn"t cost any money to produce, a little more comprehensive than the thumbnail, start incorporating solid ideas into the ad.
