COM CO 101 Lecture 10: Bricolage + Presentation.docx

• School: Boston University
• Department: Core Courses
• Course: COM CO 101
• Professor: Tammy Vigil

Document Summary

Taking an object and altering its meaning by changing the way it is used (ie. using buckets for drums; safety pins as earrings; taking objects and using them in new ways) Creating new meaning by assembling seemingly divergent symbols. Commercializing the new meaning of a bricolaged object (thereby altering the meaning again by making the new meaning mainstream ) (ie. marketing safety pins as jewelry) Words, mathematical equations, sheets of music (read as music) Argument: a reason or set of reasons given with the aim of persuading others that an action or an idea is right or wrong . Emotional appeals take more time/effort but are very possible. Painting, photograph, sculpture, sheets of music (presented as art) Not as obviously rules based; less overtly rational. Arguments are more challenging to make clear, but can be done. Most memorable and effective communication blends presentational and discursive. Reason encourages commitment (esp. long-term and repeated actions)