COM CO 101 Lecture Notes - Mass Media, Arpanet
2 Apr 2014
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Document Summary
Roots in research on connecting military communication systems across the country. 1968 arpanet launched; 1971 arpanet connected 15 sites. 1978 the international packet switched service (apss) connected 4 continents. 1991 the world wide web project launched publicly. 2013-39% of the world population accesses the internet. Top 10 nations: internet penetration every element of an ad is there for a purpose. Intelligently consuming media is like reading- it is an acquired skill that must be taught, takes practice, and can enhance the media experience media literacy empowers the audience member to be more savvy critical consumers rather than passive dupes Media materials are created and distributed within a commercial environment. Media materials are crated and distributed within a political environment. Mass media present their idea within primary genres of entertainment, news, information, and advertising. Understanding that there is intent behind every media message. Intent mirrors genre, but is not limited to it.
