CAS PS 261 Lecture Notes - Lecture 20: Stereotype Threat, Classical Conditioning, Observational Learning
5 Dec 2016
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Document Summary
When the self is targeted: self and prejudice. Attitudes: evaluation and response to the social world. Overview: interface between social psychology and learning. Components of attitudes: cognition/thought, emotion/affect, behavior. Explicit (consciously available) vs implicit (out of conscious awareness) How do attitudes develop: classical conditioning (paired associations, instrumental/operant conditioning ( rewards vs. negative consequences, social learning/observational learning. Overview of concepts: conditioned stimulus conditioned response, unconditioned stimulus unconditioned response. Mere exposure used to combat negative stereotypes. Audience- new social networks praise/punish different attitudes. Observational learning social learning theory (bandura)- bobo doll . Social comparison theory id w/ similar. Reference groups: peers (saad, gay-straight alliance, best buddies, celebrities (tom brady) Importance of social context: classic study lapiere (1934) travels around the us with chinese couple behavior vs. explicit attitudes. Pluralistic ignorance but everyone else"s mother said yes . Strength of attitudes: ex: whistle-blowers, ex: milgram"s study: i was really protesting .
