SUST 510 Lecture 2: Lecture #2B
Document Summary
A human-induced crisis exists with irreversible impacts. Media do not as was once the assumption depict reality. For individuals and cultivate dispositions to action or inaction. (carvalho 2010) Framing climate change as environmental"" societal defense mechanism, protecting people from feelings of anxiety, overwhelm, and helplessness by providing distance from or denial of the problem"s source and its solution, and minimizing personal responsibility. Such challenges originate in psychological (i. e. , behavioral, cognitive, emotional, They should not be viewed as purely scientific & technical problems. Gloom and doom"" messages are counterproductive, as they can trigger defences against anxiety, and threats to deep-seated belief systems. Question existing institutional practices & establish new. A norm-building process (e. g. cigarettes, vegetarianism, fast fashion) Diffuse and varied interpretations weaken potential for reform. Competition and power struggles to frame sustainability issues. Trends in sustainability communication practice: of, about, for. Media reports of scientific findings or political decisions. Quality of discourse; compatibility of concepts to sustainability.