HDEV 300 Lecture Notes - Lecture 6: Ob River

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Discuss the topics that are appropriate for survey research as well as the ethics of survey research. (118-119) Topics that are appropriate for survey research are topics that describe, explore, and explain. Survey research is mainly used in studies that have individual people as the unit of analysis. Survey research helps us to collect original data that describes a population too large to observe directly. They are great at measuring attitudes and orientations in a large population. The ethics of survey research focus on asking useful and trustworthy questions. What guidelines are suggested for asking survey questions? (119-122) Survey questions must be in the appropriate form, clear, short, and in posi- tive terms. Surveys should avoid asking double-barreled questions, and avoid bi- ased items and terms. How does one go about constructing a questionnaire? (123-126) A questionnaire needs a general question format as well as a format for the re- spondents. A questionnaire should be uncluttered and spread out.

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